Category Archives: Growth Hacking

How a Simple Landing Page Sent This Company Towards a Multi-Billion $ Valuation

Many people think of landing pages as of a form of digital flyer, the purpose of which is to provide some basic information about an event or brand.  For most, they’re not expecting to accomplish much more beyond that. So it might seem fair to say that landing pages are “boring,” and definitely can’t be game changers for your business, right? If you answered yes to either of these questions, think again. A “simple” landing page can actually be a surprisingly powerful tool for testing early market feedback for your new product or service, helping you gauge how the market will receive it once you really put it out there.  And most importantly, they can potentially save you a significant amount of time and money that you may have otherwise invested in pursuit of the wrong idea. Continue reading